Dear Cherry Bomb Bakery,
Yesterday I stopped by your establishment to use a Buy With Me voucher for a half-dozen cupcakes. I was even going to buy a few extra so that I could take them to a meeting.
Except that when I got to your location, I discovered you were closed. Closed on Mondays!
Boy, did I feel like a boob. I'd gotten your address and directions off your website, but how could I miss your hours of operation?
Because they weren't on your site.
Really? Really?! Isn't that a basic thing to have on your website, the place where people will first look for you? I hadn't thought to call to double-check, but should I have had to? Wouldn't you get tired of all the calls about when you're open?
Anyway, I'll be stopping by later today to redeem my voucher. No extra cupcakes though--I don't need them anymore. It'll probably be the last time I stop in too. My brain is full of enough random information--I don't need to retain your operating hours on top of it. And if I don't know when you're open, I'm not going to make a special trek to Brighton for a cupcake.
Perhaps your website is missing other crucial information that's keeping customers from stopping by. I'm a professional writer, so if you want me to have a thorough look at your site, I'd be willing to help you out. My fees are quite reasonable.
Looking forward to talking to you.