Friday, April 1, 2011

What Size Picker-Upper?

Dear Bounty Paper Towels,

When you were deciding on the sizes for your paper towels, did you conduct focus groups of children to help you with this process?  I'm only asking because yesterday I stood in Target in the paper towel aisle, a little perplexed over whether I should choose:

  • The "Giant" roll multipack
  • The "Huge" roll multipack
Both are amazingly bigger than the "regular" roll (but then, I can't tell what "regular" is anymore, since finding a "regular"-sized roll in the store can sometimes be tough), but "giant" and "huge" tell me nothing about how big either of them really is. 

It took me far longer than it should have to choose my Bounty, and that was kind of frustrating.  Usually I'd think it'd be harder to figure out which brand would be better, but no.  I had to do some math and figure out what was the better deal in terms of square footage and what I was able to afford.  Then it dawned on me that I should purchase the roll that wouldn't get stuck in my paper towel holder, and that turned out to be the Giant roll.  Yep, because "huge" is bigger than "giant" in Bounty's book.  

Thanks for the frustration.

Your pal,

1 comment:

  1. It is so true! Our perspective on sizes is totally out of whack because the big just keeps getting bigger!

    I think there are even places that no longer sell small sodas. Instead they are Medium, Large, and Bladder-busting, I think!