Wednesday, February 22, 2012

Short People Like Donuts Too

Dear Dunkin' Donuts,

I realize you're all about the coffee now, but do you have to line your countertops with coffee machines and coffee displays? Do you realize that they block the view of the donuts, the product that's actually a part of your name?

I don't drink coffee. When I go to Dunkin' Donuts (which is surprisingly a lot, given that before I moved to Massachusetts, I didn't have much of a Dunkin' habit. Now I go at least a few times a month), I'm going for a donut or a bagel. Problem is, because I'm 5'4", if I'm standing in line, all the coffee-related stuff blocks my view of the donuts and bagels. I often can't make a selection until I'm actually at the register, and at that point, the cashiers are hurrying me along because they want to get the line moving as fast as possible.

On Monday, I was in a store where the donut sightlines were so bad, I had to ask, "Do you have crullers?" because I couldn't see them at all. For the record, this was an outlet with crullers, which was a great bonus, but the customer experience was so frustrating and so unsatisfying that I don't know if I want to go back there.

In fact, I often will think that a donut would be a good snack. However, I'll opt against it because if I don't know what donut I want, I don't want to deal with the stress that ordering entails. Isn't there a way you can showcase the donuts, yet still have enough counter space for all the coffee makers? It'd certainly make me want to run to Dunkin' more often.

Thanks for listening.
Your pal,

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