I've got kind of an Andy Rooney vibe going on at the moment, mainly due to the fact that I received one of my regular e-newsletters from Better Homes & Gardens proudly proclaiming "124 DIY Decorating Ideas."
I don't know about you, but I'm tired of the trend of media companies throwing tons of information your way, in an attempt to be all things to all people. If I even was into DIY decorating (and if you've seen my home, I clearly should turn in my woman card because it's obvious decorating is really not my forte), I don't want to sift through 124 different projects, which are probably on 124 different web pages so that I'll see 124+ different ads.
BHG is not the only culprit. I also hate the cooking-related e-newsletters that contain 50 chicken recipes so that I can "quickly" choose something for dinner tonight! By the time I look through those 50 recipes, dinner might have been close to done. How about picking five that work with different kinds of dietary restrictions (low-carb, dairy/gluten-free, etc.) and showing me those? Then next week, send me another five? I'm really more apt to browse them then.
This is all really just a lament for what appears to be the dying art of editing. The "more is better" mantra keeps pervading everyone's thought process just when nobody seems to have the time to do anything. Oh, I understand the need to sell ad space and make money off your website, but when you're shoving so much information down my throat that I won't even open your e-newsletter or read your article, that's a lost cause and a waste of a company's money too.
But if they still don't understand, I can write up an article called "27 Tips for Editing Your Information." I've just got to sell some ad space first.