Thanks for the tons of e-mails you've sent reminding me that I should reorder my contact lenses. I just wanted to let you know that I did place an order--just not with you.
True, you have served me well in the past. You've been quick and reasonably priced. What more could I complain about, right?
Well, there's the little matter of the free contact lens case. Don't get me wrong--I love a free lens case. However, I don't love one that says "Wal-Mart" on it. I take great pains not to shop at Wal-Mart, and I loathed the fact that you forced me to associate with a store I want nothing to do with.
Sure, you could say, Well, Jill, just toss (or recycle) the contact case if it bothers you so much. I could indeed, but I'd still have the knowledge that you associate yourself with a store that I believe has done so many bad things for this country. I'd worry that Wal-Mart would get the upper hand in your partnership and force its "cheap first" mentality through your supply chain and ultimately compromise the quality of my lenses. I can't take that chance.
So you've lost a customer. I'm sure that's no biggie--I'm just another set of eyes. Just not a pair that's focused on what you have to offer.